Outcome

OAK'S LAB is a software product development company that has helped 40 startups reach a combined valuation of over $1.7B since 2016.

As a marketing designer, I created seven in-depth product case studies for the OAK'S LAB website, visually narrating each startup’s journey — from problem framing and design challenges to technical solutions and launch outcomes. Each case study featured cross-device UI/UX designs, paired with original photography of the product teams and founders to highlight both the human and technical processes behind the work.