OAK'S LAB is a software product development company that has helped 40 startups reach a combined valuation of over $1.7B since 2016.
I creatively directed, filmed, and edited a 10-episode testimonial series produced for the launch of the OAK'S LAB rebranded website — offering prospective employees and partners an authentic, inside look at the company’s culture, people, and the software products they help bring to life.
To extend its reach, I adapted the videos into shorter formats for a targeted social media campaign designed to drive traffic to the new website. The campaign resulted in an 80% increase in site visits and helped generate two inbound marketing deals valued at $1.5M within three months.